Liam Robinson and Antonia Digby have been hired as Agency Sales Directors to help lead the growing sales division at independent podcast hosting platform Adelicious.
Liam has over a decade of experience in advertising sales, including nearly five years specialising in podcasts.
He has previously worked at The Athletic, Acast and Octave, where he took a wide range of shows across multiple genres to market.
In his new role, Liam will be responsible for leading relationships with both group and independent media agencies, with a focus on strengthening brand visibility of Adelicious’s portfolio in market.
“Having worked with Adelicious over the years, it’s no surprise to see the growth they’ve had in such a competitive space,” said Liam Robinson. “I’m really excited to get stuck in and make an impact.”
Antonia also has experience across both audio and agency-side partnerships, most recently as Content Director at Wavemaker. She has previously held roles at Absolute Radio and Global Radio. At Adelicious, she will focus on helping brands maximise the creative and commercial opportunities within the podcasting space.
Antonia said: “I’ve spent years working in partnerships across both radio and the agency world, so I’ve seen just how powerful audio can be when it comes to connecting audiences.
“Lately, there has been a huge shift in how brands approach podcast advertising and it’s been exciting to help guide that journey.
“I am happy to now be joining the team at Adelicious. It’s a great time to be in the podcast space and I’m looking forward to helping more brands tap into its potential.”
Gemma O’Brien, Head of Sales at Adelicious, added: “Antonia and Liam are fantastic additions to the team. Not only do they both have extensive experience, they also have a clear passion for audio and a deep understanding of how to connect brands with audiences.
“Their expertise will help Adelicious continue to grow and build on a strong few years, whilst delivering real value to advertisers and creators alike.”
The two new hires form part of a wider period of expansion at Adelicious. Other recent additions also include Katie Wilson, who joined as Project Manager and Harriet Skillington as Planner, reflecting the company’s continued investment across the business as it scales.
