Lock It In, the podcast production company founded by Absolute Radio’s Andy Bush, has partnered with independent podcast network Adelicious.
The deal will bring Lock It In’s comedy, history and entertainment podcast portfolio, including Guestimators, Scarred for Life, DEADPOD, A to Z and any new future shows, to the network.
Adelicious will work with Lock It In on audience growth strategies and commercialisation, enabling growth for both existing shows and future productions in its portfolio.
This year Adelicious welcomed Sh**ged. Married. Annoyed. – one of the UK’s most loved podcasts – to its network, as well as the full podcast portfolio of Immediate and also partnered with publishers Hearst UK to monetise its current slate of shows and future launches.
Craig Eastwood, Commercial Operations Director for Adelicious, said: “Lock It In are still fairly new, but they’re already stepping up and making their mark, creating the kind of podcasts that get people talking.
“Their entertaining, culturally tuned approach is exactly what audiences and brands are looking for, and we’re really pleased to be working with them at Adelicious as they build towards a bright future.”
Andy Bush, Co-Founder of Lock It In, added: “We were actively looking for a new partner to help take our podcast portfolio to the next level, and everyone we spoke to in the podcast world pointed us in the direction of Adelicious.
“The reputation they’ve built in such a short period of time is exceptional and we can’t wait to see what we can deliver together.”
