Amazon Music expands Prime Benefits to now include Acast podcasts

Acast podcasts will now be available ad-free for Prime members and Amazon Music subscribers.

The news follows Amazon Music’s announcement on Tuesday that Prime benefit would give access to most top podcasts, ad-free, and an increase to the music catalogue size to 100 million songs in ad-free shuffle mode.

Today’s announcement means shows including Sh**ged Married Annoyed, Off Menu with Ed Gamble and James Acaster, My Dad Wrote a Porno, The Rest is Politics, The Rest is History, Feel Better, Live More with Dr Rangan Chatterjee and Wolf and Owl and will now be available for listeners in the UK to enjoy completely ad free for the first time ever, at no additional cost.

“This is an exciting deal and we look forward to partnering with Amazon Music. Monetisation in the podcasting space has diversified massively in recent years.

“This deal opens up an additional channel to increase revenue and improve our sell-through rates based on our large ad inventory of Acast Marketplace. We will probably see more opportunities opening up in the industry going forward,” said Ross Adams, CEO at Acast.

“I am extremely excited that our Prime members and Amazon Music Unlimited customers can now listen to the fantastic selection of Acast podcasts ad-free, and at no additional cost.

“I’ve long been a fan of many of these podcasts and can’t wait to dive in. I look forward to our new relationship with Acast,” added Craig Strachan, Head of Podcasts, Europe, Australia & New Zealand, Amazon Music.

The partnership opens up a new revenue channel for Acast, and at the same time, it diversifies the revenue stream for Acast creators. Prime members and Amazon Music Unlimited subscribers can stream the podcasts ad-free on Amazon Music starting today.

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