Audioboom is enhancing its podcast advertising capabilities by implementing Triton Digital’s Sounder solution across its extensive catalogue.
This marks the next step in the ongoing partnership between the two companies.
Advertisers looking to target Audioboom’s content will now be able to leverage Sounder’s advanced contextual targeting capabilities and brand suitability tools.
This provides Audioboom with enhanced intelligence and control over Showcase, its podcast advertising marketplace.
Sounder’s advanced contextual targeting ensures ads are placed alongside the most relevant content, to maximise campaign effectiveness whilst its brand suitability measures are designed to provide peace of mind for advertisers engaging with Audioboom’s diverse audience.
Stuart Last, CEO of Audioboom said: “Implementing Triton Digital’s Sounder solution marks another transformative moment in our partnership.
“Having worked with Triton Digital for years on podcast measurement and recently fully moving to TAP, we’re excited to enhance our advertising capabilities through the use of Sounder.
“This integration not only strengthens our position as a leader in podcast monetisation but also empowers us to increase monetisation for content creators and to provide better value to advertising partners through more intelligent content understanding and ad placement capabilities.”
Sharon Taylor, Executive Vice President of Podcast and Content Delivery Triton Digital added: “This expansion of our partnership with Audioboom demonstrates our ongoing commitment to advancing podcast advertising technology.
“The integration of Sounder’s capabilities with Audioboom’s extensive podcast network creates new opportunities for publishers and advertisers to connect with audiences more effectively while maintaining the highest standards of brand suitability.”
