Azerion has connected its Hawk DSP directly to the Spotify Ad Exchange giving advertisers wider access to global premium inventory across formats worldwide.
The integration connects Azerion Hawk DSP with Spotify Ad Exchange giving programmatic access to Spotify audio video display and podcast inventory across global markets and all deal types including private marketplace programmatic guaranteed and open auction.
Azerion says the direct connection simplifies campaign activation by reducing technical complexity in the supply chain and improving performance and lowering latency when campaigns launch.
Mehdi Aroussi, Senior Director, Global Partnerships & MENA Region at Azerion, said Spotify is where culture media and commerce converge and the integration allows clients to reach that audience at global scale across formats with precision and efficiency.
“It is another step in our mission to give advertisers the most powerful and transparent programmatic platform in the market,” he said.
Anne Bouttier, Global Head of Automation Sales at Spotify, said fans on Spotify are highly engaged and the integration makes it easier for advertisers to reach them through Hawk DSP bringing full inventory across audio video display and podcast into the platform and giving advertisers more control to plan around key moments.
Azerion says the integration forms part of its broader strategy to expand direct access to premium global supply through Hawk DSP and extends its omnichannel footprint worldwide.
