Paul Eldon has been appointed as Director of Measurement at Bauer Media Audio, reinforcing its commitment to innovation and trust in audio measurement across all its markets.
Paul brings over 15 years of experience in media measurement, audience analytics and advertising technology. He has led high-impact measurement programmes, shaped industry standards, and driven progress in how audio is measured, valued and optimised.
As Director of Measurement, Paul will work across Bauer Media Audio’s nine markets to strengthen the way they measure, manage and maximise the value of audio across both broadcast and digital platforms.
He joins the Risk, Responsibility & Resilience leadership team as the business evolves into a next level audio company.
Tina Sany-Davies, SVP Legal & Governance, said: “We are delighted to welcome Paul to Bauer Media Audio. His expertise in next-generation media measurement will be instrumental as we lead the way in developing innovative, trusted solutions for the evolving audio landscape.
“Paul’s appointment reinforces our commitment to setting new industry benchmarks—delivering greater insight, impact, and value for our audiences and commercial partners across Europe Paul’s appointment underscores our ambition to lead the industry in delivering trusted, cutting-edge measurement that drives growth for both our audiences and partners.”
Paul Eldon, Director of Measurement, added: “I’m excited to join Bauer Media Audio at a time when robust measurement has never mattered more.
“Trusted broadcast currencies and innovative approaches to streaming and podcasts are both critical to engaging audiences, driving growth, and delivering value to advertisers.
“I look forward to partnering with our teams across Europe to strengthen how we measure and maximise the power of audio.”
