Crowd Network hires new commercial director 

Crowd Network has appointed Katherine Hutcheson as its commercial director.

Katherine has over 20 years’ experience working in audio, having positions such as commercial content director for Bauer’s National Brands and being responsible for the commercial development and strategy for JACK Radio Group. More recently, at Acast, she was responsible for driving revenue and nurturing relationships with senior media agency stakeholders.

Her new role will involve working closely with senior leadership to target growth in new and existing revenue streams. This includes maximising Crowd’s revenue streams across additional live tours, as well as sponsorship, advertising, merchandise, subscriptions and other commercialisation options.

Katherine will also use her experience of working with leading media agencies to manage Crowd’s existing commercial partners and target new strategic brand partnerships.

Since its launch in 2020, Crowd has seen significant growth, starting as a team of four to now being 18, with Hutcheson’s appointment being the latest in a string of senior hires.

Katherine Hutcheson said: I’m thrilled to join crowd network. There is still so much untapped opportunity for growth in podcasting and audio, especially in companies like Crowd, where there is a real focus on quality shows that listeners truly connect with. 

“There is already a strong commercial foundation within the business, with a number of its shows enjoying live shows or impressive demand for merch. 

“I’m excited to be working closely with the team to push this further and unlock growth for new upcoming shows too. There is so much potential at Crowd, and I can’t wait to explore it.”

Mike Carr, CEO of Crowd Network, added: “The podcast industry is growing and evolving quickly, and tapping into valuable, viable revenue streams is crucial to remaining competitive. 

“With Katherine on board, we are in a strong position to take advantage of new commercial opportunities, developing a strategy that aligns well with our brilliant slate of shows. 

“It’s fantastic to have her as part of the team, and with her considerable experience in revenue delivery in the audio space, we are confident Katherine will help Crowd reach its next level of growth in the coming months.”