DAX has appointed John Sardelis to head its United States podcast sales operations, aiming to expand its presence in the digital audio market.
John brings over 20 years of experience in building and scaling advertising businesses, with a focus on monetisation strategy and partnerships across emerging media platforms.
Based in New York City, he will lead DAX’s podcast sales efforts and support the company’s continued growth in digital audio. His role includes developing revenue strategies and fostering relationships with advertisers to strengthen the network’s market position.
Sardelis joins DAX US after a career spent turning emerging media into sustainable revenue streams, and his appointment comes as the company seeks to capitalise on increasing demand for podcast advertising.
DAX says his expertise will play a key role in shaping future sales initiatives and expanding the company’s footprint across the US.
DAX continues to invest in its US operations as part of a broader strategy to grow in digital audio, where podcasts represent a significant revenue opportunity.
