Deezer sees a change in podcast listening habits last month

Deezer have been digging into its podcast statistics for May to find out what is being listened to around the world.

The company says that it looks like 2021 is the year of learning and growth on Deezer!

Its top genre worldwide was “Society & Culture” with 13% of streams, while “Education” entered the top 5 last month.

This is a change from last year when listeners were looking for something lighter. In May 2020, “Comedy” was the top streamed genre globally.

As far as which country has the most committed podcast lovers, it’s Germany that comes out top with Germans listening to podcasts the most out of all Deezer users.

Nearly 70% of Deezer’s German podcast users listen to podcasts for at least 30 minutes every week. In fact, fans in Germany listened an average of 139 minutes per active user, per week, in May.

In second place is France, at 88 minutes on average per week. Just over half of French podcast users listen to 30 minutes or more every week.

When it comes to the UK, the average listening time per podcast per week is 85 minutes and 54% of podcast users in the UK listen to podcasts for more than 30 mins a week.

Top genres for UK podcast listeners:  

  1. International Podcasts
  2. Comedy
  3. Culture & Society
  4. True Crime
  5. History

On the other side of the world, it looks like US fans listen to podcasts the least, at an average of 60 minutes per person per week. Similarly, in MENA just 38% of Deezer podcast users tune in to a podcast for 30 minutes or more each week.

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