Nick Simpson is joining Formidable in the newly created role of Strategic Partnerships Director.
In this new role, he will develop the agency’s capabilities across original content and provide bespoke partnership solutions to the company’s industry partners.
Simpson moves from Upload Agency, bringing over 10 years’ experience in the entertainment and sports marketing industry.
He has worked with major brands including Sidemen FC and Soccer Aid, and with global agency YMU to deliver talent-led partnerships, branded content and original IP collaborations for the likes of Tom Daley, Fearne Cotton, Holly Willoughby, and Frank Lampard.
Nick Simpson comments: “I’m hugely excited to focus on the development of our cutting-edge podcast offering for both our in-house original programmes, including the iconic ‘Two Pints with Will & Ralf’, and our amazing partners’ programming slates and IP, enabling podcasts to become media brands through monetisation and audience engagement.”
Simpson will report to Co-Founder Pete Gibbons, who says: “Formidable started in podcasts five years ago testing a fun creative project between friends.
“We’ve learned a lot developing successful original IP from the ground up and it’s clear the industry is facing challenges when it comes to creating sustainable revenue.
“We identified a gap in the market for a service that helps creators and producers to monetise their IP. This new podcast offering will allow us to work with talent in a completely new way and Nick‘s experience means he’s perfectly placed to take us on that journey.”
