Audioboom will continue its alliance with Formula 1® through until 2026.
The deal is to partner on the production, distribution and monetisation of Formula 1’s official podcasts including F1: Beyond the Grid and F1 Nation.
Since Formula 1’s move into podcasting in 2018, Beyond The Grid has been downloaded more than 50 million times, as journalist and Formula 1 insider Tom Clarkson shares stories and insight with big names from the sport.
Clarkson also joins World Champion Damon Hill and globe-trotting racing reporter Natalie Pinkham to bring F1 Nation listeners big guests, expert racing insight, and behind-the-scenes stories.
Audioboom CEO, Stuart Last says: “We are thrilled to once more extend our partnership with the team at Formula 1®. This partnership encompasses every aspect of the Audioboom platform — our distribution technology, our production services through Audioboom Studios, and our cutting edge advertising products. We are excited to be delivering incredible value to F1’s engaged and dedicated podcast fans.”
Lisa Spencer-Hayes, Formula 1® Head of Digital Advertising and Content Partnerships added: “Since 2018, Audioboom and Formula 1® have worked hand in hand to deliver for our fans in the podcast space, first with Beyond The Grid and then with F1 Nation, a product we successfully launched together during lockdown in 2020. Audioboom have delivered the speed, accuracy, and reliability Formula 1® requires and we look forward to continuing our partnership over the coming years.”
