A new partnership will help podcast publishers identify and sell unsold advertising inventory more effectively.
Frequency and Flightpath have announced an integration that connects inventory forecasting and predictive planning with a curated marketplace for podcast advertising.
The partnership allows individual podcast networks to plug Flightpath’s predictive analytics and inventory intelligence directly into Frequency’s Premium Publisher Network marketplace, designed to give publishers a clearer view of their available ad inventory and potential sales opportunities.
By combining workflow tools with forecasting and inventory management systems, the companies say publishers will be able to see not just what inventory is available, but which opportunities could generate revenue across their podcast portfolios in real time.
Frequency’s Premium Publisher Network is intended to create a more centralised marketplace for podcast supply, while Flightpath provides the analytics layer to forecast availability and help optimise yield across multiple networks.
The companies say the integration is designed to reduce fragmented workflows and improve how publishers manage unsold inventory, enabling demand to be surfaced and coordinated across several networks at once.
Laurie Belleau, Chief Revenue Officer at Flightpath, said: “Flightpath was built to give publishers a forward-looking view of their inventory, identifying and surfacing opportunities in real time so they can be acted on before revenue is missed.
“By integrating with Frequency, we’re turning insight into action, giving publishers the clarity and control they need to monetise smarter, faster, and with greater predictability.”
Pete Jimison, Chief Executive Officer of Frequency, said podcast advertising revenue has often been limited by disconnected systems across the industry.
“For too long, podcast revenue has been constrained by disconnected systems,” Pete said. “By connecting inventory intelligence with marketplace execution, we’re not just improving workflows, we’re building the infrastructure that enables smarter monetisation across the industry.”
The companies say the integration is intended to provide publishers with clearer forecasting, improved delivery confidence, and the ability to unlock revenue from inventory that may otherwise remain unsold, without adding extra operational complexity.
