Gemini XIII adds content division with investment in Diversion Podcasts

Gemini XIII, the podcasting and radio industries’ new home for premium audio content, marketing, and advertising services, has joined forces with Diversion Podcasts, by investing in Diversion’s new premium podcast network, Diversion Audio.

Diversion Audio will become Gemini XIII’s content division and will work with sister company Diversion Books to utilise its vast publishing assets and author relationships to offer new original audio content.

These podcasts will drive new audiences and tell expert-driven stories that spring from Diversion’s book titles, expanding them with additional interviews and guests, archival research, and narrative themes previously unexplored. Genres will include suspense, romance, parenting, music, history, business and sports.

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Gemini XIII is led by co-founders and national audio veterans Spencer Brown, CEO, who previously founded Cadence13 and Dial Global, and Charles Steinhauer, Gemini XIII’s COO and former COO of Westwood One.

Gemini XIII's Spencer Brown and Charles Steinhauer
Gemini XIII’s Spencer Brown and Charles Steinhauer

Spencer Brown, Co-Founder and CEO, Gemini XIII, said: “Through Diversion Audio, we will build upon the successful franchises and proven track record that Scott and his talented team have created at Diversion Podcasts.

“Together with our recent acquisitions of Phantom Producer and The Infinite Agency, Gemini XIII is well-positioned to optimize these premium assets and capabilities to build and grow a new breed of audio company.

“The creation of Diversion Audio advances that strategy considerably. We think podcast listeners and readers alike will love what they hear as we launch new podcasts tied to Diversion’s expansive intellectual property library.”

Scott Waxman, Founder and CEO, Diversion Publishing Corp., said: “Through our partnership with Gemini XIII we will be able to chart a promising new path for our podcasting strategy.

“While we have been fortunate with the success of our initial shows, working with Spencer Brown and Charles Steinhauer, two proven leaders in the audio space, Diversion Audio will be positioned for even bigger success.

“Combining Diversion’s IP library with Gemini’s XIII expertise in sales and marketing is a natural fit and we couldn’t be more excited about the days ahead as we build out Diversion Audio.”

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