Global has taken its Formula 1 podcast into central London with a large-scale 3D outdoor campaign.
The media company is promoting Up To Speed using anamorphic creative across major digital screens, including the Outernet.
The campaign features a full-motion racing car appearing to accelerate out of the display, designed to reflect the pace and energy of the sport.
A separate execution has been created for digital escalator screens on the London Underground. This version shows an oversized Formula 1 tyre moving past commuters, aiming to create a striking visual moment in a busy setting.
The campaign was developed by Global’s in-house creative, marketing and PR teams, working with agency Tommy. It marks a significant push behind the podcast, which launched in February and has already reached one million downloads.
Host Jolie Sharpe said: “If six-year-old Jolie could see this now, I think she’d be very proud. I’m so impressed with Global’s creative efforts to promote the show, and I think it all looks incredible.”
Up To Speed brings together a group of Formula 1 presenters and contributors including Will Buxton, Naomi Schiff, David Coulthard and Jolie Sharpe. The show focuses on race reaction, behind-the-scenes insight and discussion around the sport’s biggest moments.
David Coulthard said he was drawn to the project because of Global’s approach. He said: “I wanted to work with Global on this podcast because they operate like a Formula 1 team, they think big and deliver on promises.”
Since launch, the podcast has also built a following across social platforms, with more than 46.6 million video views and 112,000 followers across YouTube, Instagram, TikTok and Facebook.
