Goalhanger has hired Conrad Withey for the newly created role of Chief Revenue Officer to drive the company’s next phase of commercial growth.
Withey will be responsible for developing Goalhanger’s commercial strategy, leading its revenue team, and driving new streams of income.
His focus will include boosting advertising revenue, expanding premium subscriptions and launching additional ventures, such as live events, licensing deals and merchandise.
Reporting to Goalhanger co-founders Tony Pastor and Jack Davenport, Withey will work closely with the board and senior leadership team to steer the company’s growth.
Withey brings decades of experience from senior roles at Warner Music Group and Universal Pictures, as well as a strong track record in building and scaling innovative media-tech companies. Most recently, he co-founded Instrumental, which uses data science to find and develop new musical talent.
Co-Founders Tony Pastor and Jack Davenport said: “Conrad joins at a pivotal moment, as we push beyond audio and into a much broader cross-platform business.
“His rare blend of commercial acumen, creative instinct, and leadership experience makes him the ideal partner to scale Goalhanger’s IP, grow our partnerships, and expand internationally. With Conrad on board, we’re excited to write the next chapter in our story.”
Conrad Withey added: “Goalhanger is a rocket ship, with shows people trust, talent audiences love, and stories that cut through.
“It’s a privilege to join a team that blends creative excellence with real commercial ambition. This role brings together everything I care about: talent, IP, storytelling, and smart monetisation.
“I’ll be focused on building standout partnerships, expanding premium member experiences, and unlocking new revenue across every platform. If you’re a brand, agency, or platform keen to explore what’s possible, or a fan who wants to collaborate, let’s talk.”
