Digital audio advertisers will gather in Manchester this month to examine how better audience understanding can shape campaign effectiveness.
HARK Collective has confirmed the full speaker line-up for HARK Live, taking place at voco Manchester on 29 April.
The free event, delivered by audioadpro, brings together agencies, businesses and brands working across digital audio advertising for a day focused on insight, discussion and networking, alongside the formal launch of the collective.
Speakers from ACCENT, Audiomob, Distorted, Get Carter Productions, Humanise and Octave will contribute to sessions exploring how advertisers can better understand, engage and influence listeners across digital audio environments.
The programme is built around the theme Know Your Audience. Sessions will look at planning before production begins, what effective creative looks like across different audio channels, and how brands can respond to changing audience behaviour.
HARK Collective has been created to connect professionals across the digital audio advertising sector. Its aim is to support greater scale, effectiveness and creativity through collaboration and a shared industry voice.
Roger Cutsforth, Co-Founder of audioadpro, said: “Bringing together this breadth of expertise under one roof reflects exactly what HARK is about.
“We want the delegates to leave our first event with fresh thinking, new connections and a real sense of what digital audio advertising can deliver.”
The event is expected to attract professionals looking to better understand how audience insight can inform both strategy and creative across the growing digital audio landscape.
Further details and remaining seats can be found at harkcollective.org.
