Help I Sexted My Boss and Audio Always Network renew with Acast

Just ahead of the 300th episode, the podcast Help I Sexted My Boss has renewed its commercial deal with Acast.

This will include advertising, sponsorship, branded content and a new commercial option of the podcast’s social channels, including its Tik Tok feed.

Hosted by Radio 1 DJ Jordan North and etiquette expert William Hanson, each episode offers advice and help on how to approach both strange and common situations in everyday life.

The Audio Always network, which produces the podcast, will also continue as part of the Acast Creator Network, with Acast hosting, distributing, monetising and growing the shows globally.

Audio Always create and produce many hit radio shows and podcasts, including commissions for the BBC and commercial partners.

Earlier this year, Help I Sexted My Boss changed from series releases to being ‘always on’.

Ben Cartwright, Executive Producer at Audio Always, say: “Since bringing Help to Acast we’ve grown from a podcast that had plucky ambitions to mix it with the big boys to a brand that is a chart-topping, tour-selling, cross-platforming success.

“But even when we’re getting 6 million views on a single TikTok or selling out venues like Shepherd’s Bush Empire and Manchester Academy, at the heart of everything we do are the episodes we release every Tuesday and Friday.

“In January 2022 we made the decision to become an ‘always on’ . This has helped the podcast, with the support of Acast, achieve multiple record-breaking days for listeners in the last few weeks and have got more unique weekly listeners than ever before.

“We just passed 10 million listens for the podcast, which is really exciting. But even more exciting is how quickly I think we can get through the next 10 million!”

Josh Woodhouse, MD of Acast UK and Ireland said: “Having Jordan, William and the entire Audio Always team continue with us is brilliant news for Acast.

“Not only is their podcast celebrating a huge milestone, but they are one of the few podcasts that is nailing the translation from social media views to podcast listens. Together we will help them grow the show globally, make more money and find their valuable audience.” 

Help I Sexted My Boss is available on every podcast listening platform, including Apple Podcasts, Google Podcasts, Samsung Free, Amazon Music and Spotify.

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