How to start a podcast: a beginner’s guide to podcasting

One of the good things about technology is that it opens up possibilities to just about everyone. Starting a podcast has become a reality for more people than ever.

Businesses are utilising podcasts to reach a new audience to promote their goods and services to and individuals are making a name for themselves.

Like running a website, starting a podcast takes a lot of planning if you’re serious about reaching an audience. Yes, the technical side is important but if you don’t have a strategy, you’re most likely doomed to fail.

There’s much to consider, such as defining a potential audience, what you’re going to tell them and how you’re going to reach them. The following article from gives some useful tips.

The first, and most important, part of starting a podcast doesn’t involve microphones, or catchy jingles. Before you even draft your first script, you need to start with one question; what is the big idea? Podcasting is a speech-driven platform so, as with any form of creative output, be that music, film, television or writing, you need to have a clear grasp on what it is you’ll talk about. We all have our own specialist knowledge areas, so choose something you know inside out. It could be Ukrainian folk music from the 1960s, or obscure wood carving techniques, or even a place to read out that murder mystery novel you’ve been writing since college.

Ask anybody in the media and they’ll tell you the importance of knowing your audience. This means knowing the topics they want to explore, the questions they’d ask, the language they’d use and jokes they’d find funny. Starting off with a vague notion of appealing to everybody is a sure-fire way to fall flat. If anything, a podcast is the perfect place to go super niche. Pick a subject you know and are enthusiastic about and everything else is just technical detail, which can be learned along the way.

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