Banking group HSBC UK has partnered with Global to be the headline sponsor of the chart-topping daily podcast The News Agents.
Sponsorship messaging will remind listeners of HSBC UK’s position as one of the world’s leading international banks.
This will include hosts Jon Sopel, Emily Maitlis and Lewis Goodall showcasing the range of benefits across the bank, from personal and business banking support to international spending services.
Becky Moffat, CMO at HSBC UK said: “We’re pleased to have agreed this partnership with Global for their hugely successful news podcast, The News Agents.
“It’s a great opportunity to feature on one of the UK’s most popular podcasts, and we look forward to working closely with Global over the coming months.”
Katie Bowden, Director of Commercial for Audio at Global added: “We’re delighted to welcome HSBC UK as the new sponsor of The News Agents and our freshly launched sister title The News Agents: USA.
“We know that long-term partnerships help build a strong affinity for brands with listeners and Emily, Jon & Lewis have become synonymous with engaging host reads so I’m looking forward to hearing their take on HSBC’s products and services!”
HSBC UK will sponsor The News Agents for the next six months and The News Agents: USA throughout July.
