A new book, Step-by-Step Podcasting For Business has been released, which offers businesses advice on audio marketing and communication.
Podcasting has become a popular way for UK businesses and organisations to reach and connect with their customers, but it’s a new area for many of them.
This new book’s aim is to help, with a no-nonsense overview of planning, strategy and production, as well as guidance on how to market and experiment with podcast content.
It sets out how audio can be a powerful tool for businesses to incorporate into a wider communications strategy, whether it’s being used to educate, entertain or to shift perceptions.
Topics covered include key questions each business should ask itself before launching a podcast, strategic planning and clear goal setting, plus the different tasks and insight required to kick-start a podcast campaign.
There’s also some practical basics of production and recording for beginners to help decide if you want to do it yourself or bring in professional help.
For businesses just beginning their journey, as well as those who want to add strategy and insight to their output, this book aims to demystify the world of podcasts and help decision-makers confidently choose where to invest time and energy.
Author Katharine Kerr says: “In turbulent times, discerning podcast listeners value quality programmes that connect them to our shared human experience. Original, surprising, gripping or delightful audio can be the remedy to our intense, screen-heavy world.”
Katharine is a writer, producer and founder of Podcast Pioneers. She left commercial radio production to pursue writing and journalism but was drawn back to the storytelling power of audio. After helping other UK production companies develop their branded audio content into award-winning programmes, Katharine eventually turned a side-project into Podcast Pioneers, “uniting intelligent strategy with colourful, change-making audio storytelling.”
Step-By-Step Podcasting For Business by Katharine Kerr is available now in print or as an ebook, with an audiobook coming soon. You can find out more at the Podcast Pioneers website.
