News UK and Bauer Media’s Octave IP Limited partners with AdsWizz

Octave IP Limited, the audio advertising joint venture between News UK and Bauer Media, has entered into an agreement with AdsWizz.

It will be AdsWizz’s exclusive sales representative for advertising on certain podcasts owned and operated by SiriusXM and Stitcher Media LLC and on podcasts which SiriusXM and/or Stitcher has the right to manage and sell advertising in the UK.

Octave will sell exclusive inventory across more than 500 shows on the SiriusXM Podcast Network, which hosts top podcasts including Pod Save the UK with Nish Kumar, Crime Junkie, Oprah’s Super Soul Sunday, I Weigh with Jameela Jamil, Conan O’Brien Needs A Friend and more, in the UK.

Octave will continue to use AdsWizz’s audio ad technology and advanced targeting to sell its audio network, which includes podcasts and stations across Bauer Media, NewsUK, and the AdsWizz Podcast Marketplace in the UK.

Nadia Holmes, Head of Business Development at Octave, said: “This deal gives us the ability to offer our clients high quality UK podcast audiences at scale with the same level of effective targeting, brand safety and trust that they have come to expect from our radio heritage. 

“AdsWizz and SiriusXM represent some of the world’s largest podcasts with a massive UK audience and with this collaboration we can exclusively offer brands a range of rich integrations from spot ads through to host reads. 

“With our existing podcast audiences, we can now offer brands more than 150 million impressions every month.  Podcast advertising offers brands the ability to reach consumers at their most engaged and in a trusted environment, making it an obvious addition to our audio portfolio.”

Alex Ryan, Associate Director, Marketplace Partnerships at AdsWizz added: “We’re thrilled to work with Octave to offer advertisers in the UK access to our premium podcast lineup.

“Between the depth of content in the SiriusXM Podcast Network, AdsWizz’s innovative technology, and Octave’s strong reach in the market, buyers can now reach a highly engaged audience of podcast listeners in the UK.”