A new Global Sports Report has been released by Nielsen, offering insights into how brands can keep pace with rapid changes in sport and media and connect with today’s highly engaged fans.
The report breaks down trends shaping the industry in 2025 and beyond, with strategic recommendations for teams, leagues and marketers.
Insights include:
- Football’s Global Power: How the world’s most popular sport (and upcoming tournaments) creates massive opportunities for brands.
- The Rise of Women’s Sports: Why women’s sports are exploding in popularity and how to engage with its unique and growing fanbase.
- Media’s Game-Changing Impact: How streaming and new formats are expanding fan engagement and opening doors for innovative partnerships.
Packed with up-to-date data, market analysis and practical guidance, the Global Sports Report positions itself as a key tool for anyone looking to maximise investment and adapt to fast-changing trends in the world of sport.
Download the Global Sports Report here.
