Niki Hutchison’s new podcast guides entrepreneurs to sales and success
Niki Hutchison, a multi award-winning Business and Marketing Strategist and CEO of Enjoy Marketing® agency, is launching a new podcast.
From Overlooked To Fully Booked® will aim to transform the way small businesses capture attention and secure clients in today’s competitive market.
Drawing on her extensive experience as a Brand Strategist with some of the UK’s leading advertising agencies and delivering training on behalf of the likes of Google and Enterprise Nation, Niki is on a mission to simplify marketing to help entrepreneurial women go from obscurity to high demand in their businesses.
Each episode features conversations with giants from the online business and entrepreneurship world, such as such as Lisa Johnson (That Strategy Co.), Andrew & Pete (ATOMICON), Stefanie Sword-Williams (F*ck Being Humble) and Lucy Hall (Digital Women).
Guests will share insights crucial for anyone looking to make their mark and fill their client roster with subjects being discussed this series including:
- What to focus on in 2024 to grow an audience of people who will buy
- What mistakes to avoid in online business
- What people are buying (and not buying) today
- How to capitalise on AI and what to focus on first if you’re starting an online business from scratch in 2024
Niki, who is based in Edinburgh, will also host solo episodes about her six-step BRIGHT framework, which has helped her clients become 50% more likely to succeed past the critical three-year mark.
Speaking on the launch of the podcast, Niki says: “I am determined to demystify marketing for the everyday entrepreneur.
“I want listeners to understand that marketing shouldn’t be a gatekeeper of success, and the practical advice my guests and I share is immediately actionable, helping listeners not just learn but apply the strategies that lead to growth and profitability.”
From Overlooked To Fully Booked® launches on all podcast platforms from today, 9 August.