Novel shares a host of announcements in business update

Novel, the independent podcast company and UK-based studio behind many acclaimed, award-winning and globally chart-topping podcasts, has shared a range of announcements, including plans to further expand in the US.

The company, which works with the likes of Spotify, Audible, iHeart, and the Premier League, has said it is deepening its relationship with United Talent Agency (UTA), which has brokered many of its recent deals, as the company looks to expand further into the US, secure new partners, independently develop and distribute new shows, and compete with some of the world’s largest podcast content creators.

Although Novel already has a robust presence in the US market, with more than half of its revenue coming from American sources, it says the new deals and hirings indicate big things to come for the upstart company.

“Novel is a leader in the international marketplace and their premium, wildly popular content has found audiences worldwide,” said Oren Rosenbaum, Head of UTA Audio. “As we’ve been working with this incredible studio, we saw an opportunity to expand their presence in the US and globally in a robust way that will feel fresh to partners and audiences.”

Several new staff appointments have been announced by Novel, including Austin Mitchell as Creative Director, Production (formerly of New York Times’ The Daily), Mythili Rao as Managing Editor (formerly of The Guardian’s Today In Focus), and new Head Of Marketing and Communications Indira Birnie (formerly of Penguin Random House). These three are among 45+ new staff Novel has added in the past year to meet the demands of its ambitious repertoire of content planned throughout 2022 and beyond.

“We’re thrilled about all of our plans for 2022 and beyond,” says Novel founder Sean Glynn. “While we’ve experienced phenomenal organic growth from six employees to over 45 in the past two years, UTA have helped us open up doors that we’ve always wanted to go through. We’ve made it a priority to bring in top talent, and we look to continue developing ambitious, compelling shows that speak to listeners around the world.”

Matt O’Mara, Managing Director, says: “We’ve created a robust slate of over 90 shows that have made people stand up and take notice of what we’re doing. We have a real firm belief in TV- and newspaper-level journalistic development that stands apart from the rest of the market, and, with UTA and so many great new hires on our side, we are prepared to make significant strides in the next year.”

Novel also launches an all-new brand identity and website created by the Berlin-based design studio HelloMe, which has worked with innovative brands including Nike, Red Bull, Warp, and many more.

Get real time updates directly on you device, subscribe now.

You might also like