PodX Group plans to acquire a majority stake in Lemonada Media, an award-winning independent podcast network.
Lemonada Media saw increased revenue and audience growth last year and is among the top three independent podcast networks based on audience and revenue size. This acquisition will mark PodX Group’s first entry into the US market.
Patrick Svensk, CEO PodX Group: “This is a landmark transaction, once completed, and will take both PodX and Lemonada into an even greater trajectory.
“Lemonada has built an extraordinary podcast network with talent and stories that resonate deeply with listeners. By joining forces, we see tremendous opportunities to amplify these stories on a global scale and continue innovating in the podcasting space.
“When completed, the partnership is a significant step toward our vision of a truly international podcast group and will strengthen our portfolio and our presence in the crucial US market.”
In recent years, PodX Group has brought a number of podcast studios together, such as Nouvelles Écoutes and Studio Minuit in France, Posta in Argentina, Oronda Studio in Mexico, Filt, Perfect Day and Suomen Podcastmedia in the Nordics, and Goldhawk Productions, Listen and Platform Media in the UK.
Jessica Cordova Kramer, CEO Lemonada Media & Stephanie Wittels Wachs, CCO Lemonada Media said: “When we founded Lemonada Media in 2019 after the devastating loss of our brothers, we had a simple yet salient mission: to make life suck less.
“What began as a way for us to channel our own grief into something meaningful has grown into one of the biggest podcast networks in the US, and one that connects, heals, and entertains.
“Joining the PodX network would mark an exciting new chapter in Lemonada’s story. PodX’s global expertise and shared passion for impactful audio content will help amplify the voices and stories we believe the world needs to hear and allow us to work alongside best-in-class peer companies worldwide.
“When the deal is done, we will be PodX’s first US partner, and we’re proud to bring our authentic storytelling approach to the existing global family and thrilled about the possibilities that lie ahead as we continue turning lemons into lemonade, now on a much larger scale.”
Lemonada Media, known for its hits including Wiser Than Me with Julia Louis-Dreyfus, Fail Better with David Duchovny, and Confessions of a Female Founder with Meghan, Duchess of Sussex, was founded in 2019 by Jessica Cordova Kramer and Stephanie Wittels Wachs. The network has launched over 50 original podcasts to date alongside nearly 40 partner shows.
Once the acquisition closes, PodX Group and Lemonada Media will leverage each other’s strengths to drive future expansion. Lemonada Media would continue to operate under its existing leadership, team, talent, partners and brand, while benefiting from PodX Group’s strategic support and international infrastructure.
