Producer behind BBC’s Brexitcast and Americast launches own production company

Dino Sofos, the producer behind several of the BBC’s most successful podcasts is launching his own audio production company, Persephonica.

The new company will work with some of the biggest international talent and organisations to create habit building podcasts that entertain audiences across the world.

Dino’s formats, including Brexitcast and Americast, have innovated in this medium and amassed over 85 million downloads in four years. His podcasts have responded to an audience demand for topical information, delivered in depth and served with warmth and humour. 

He is a familiar face in the audio industry, as a speaker at the Radio Academy festival and the Radiodays Europe conference. He has also appeared as a guest on BBC Radio 4’s Media Show and Feedback. 

dino sofos
Persephonica founder Dino Sofos

Some of the most high-profile and respected journalists have been brought into the podcasting space by Dino, including Emily Maitlis, Laura Kuenssberg and Jon Sopel. He will continue to work with leading international talent to create a range of new podcast formats in different genres in 2022.

Speaking at the Radio Festival, where Dino announced the launch, he said: “There has never been a more exciting time to be producing audio, but it’s a crowded market, and many podcasts are failing to cut through.

“Persephonica will continue the work I’ve done on titles like Brexitcast and Americast, creating habit-forming audio, delivered in depth and served with warmth. We will work with the best talent to develop innovative formats, whilst putting quality production values front and centre of everything we do.”

Persephonica will launch original titles published on their network and partner with established media organisations and talent to produce new podcasts. They will also offer audio consultancy.

Find out more at the Persephonica website.

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