Creative Artists Agency has signed Mags Creative, one of the UK’s most successful independent podcast production companies.
Founded by sisters Hannah and Faith Russell, Mags Creative works with individuals and brands to transform their stories into audio.
The company, which has a focus on uplifting women’s voices, has achieved millions of downloads with chart-topping shows such as It Can’t Just Be Me hosted by Anna Richardson; Carolina Herrera Presents: Walk Tall hosted by author and content creator Toni Tone; and Blended hosted by Kate Ferdinand.
Mags has recently developed a podcast with The Duke of Edinburgh’s Award, set to launch this summer, created with 30 young people, ranging in age from 14 to 24. It was also recently selected as one of the production partners for the BBC Sounds Audio Lab Programme, which helps the next generation of podcast producers and audio creatives.
Since its launch in 2018, the company has won numerous awards, including Best Network at the 2022 British Podcast Awards and several awards at the 2022 ARIAs.
“We’re thrilled to announce that we’ve signed with leading entertainment agency, CAA. As we focus on continuing to serve mass audiences and staying at the forefront of content innovation, we will be working closely with CAA to deepen partnerships and expand our reach internationally,” said Mags Creative co-founder, Hannah Russell.
CAA will identify opportunities for Mags Creative in the audio content space, with a focus on international expansion and adaptations of their IP across film, television, publishing, and live entertainment.