Redesign of MailOnline app to include podcast player

Mail Metro Media’s annual event, Upfront & Centre, has laid out its vision for the coming year, including developments in video, podcasts and social media strategies.

The event was held last night at the Outernet at London’s Tottenham Court Road with leading lights from the editorial and commercial teams joined comedian compere Katherine Ryan, Olympian Katarina Johnson-Thompson and Tim Lovejoy, host of the recently launched number one podcast Soccer A-Z.

Discussion ranged from the importance of engagement and maintaining the loyal reader relationship, to shaping more immersive experiences to encourage further loyalty.

In an exclusive announcement, Ben Bailey unveiled the upcoming relaunch of the MailOnline app, complete with a fresh new look and host of interactive features including a podcast player and vertical video channel.

Daily Mail has recently hit four million followers on YouTube and over 17 million on TikTok. This set the stage for Lisa Snell – Director of Video, MailOnline; Mike Wooller – Deputy Head of Podcasts, dmg media and Phil Harvey – Head of Social Video, Daily Mail to dive into discussing emerging platforms and the future of modern publishing.

The session chaired by Jamie East – Head of Podcasts, dmg media. Topics ranged from the power of having a team of channel experts driving audience-led content, to having the freedom to experiment and learn to fuel success.

Dominic Williams, Chief Revenue Officer at Mail Metro Media, said: “We have had a phenomenal year, breaking boundaries in brand firsts, setting new standards for audience engagement on social platforms, conquering the podcast charts and racking up industry awards recognition in the process.

“The year’s Upfront & Centre should underline to the industry that we refuse to stand still; pushing the boundaries of effective audience connection. And as always, it’s brilliant to get together and celebrate our achievements and plans with our very valued advertising partners.”