Retailer QVC launches brand-new podcast Joy of Shopping
Multi-channel retailer and TV shopping pioneer, QVC UK, has launched its new podcast, entitled The Joy of Shopping.
In the run up to Christmas, the biggest calendar moment for retail, customers will be entertained and inspired by shopping anecdotes from celebrities such as Dannii Minogue and Tess Daly.
Mike Tremain, Vice President for Commerce Platforms at QVC commented: “As the retail landscape remains ever evolving, QVC wanted to provide a space for consumers to further engage with our brand.
“We’re already known for providing a human element to shopping, with expert demos and product displays available both on our TV and digital platforms so a podcast seemed a natural area for us to have a role.”
The first season will cover topics such as trends, fashion, gardening and decorating, with star of the first episode, Dannii Minogue revealing that, for her ‘skinny jeans never went out of style’ and that her sister is the hardest person to buy presents for (‘she has everything!’).
Hosted by TV presenter and lifestyle content creator Farah Sattaur, other guests lined up for the series include Tess Daly, Sara Davies and Angela Scanlon.
The Joy of Shopping launches today, Thursday 3 October, with 45-minute episodes available on YouTube, Spotify and all other podcast platforms.