Somethin’ Else, part of Sony Music Entertainment, has appointed Annabel Wilcken as Head of Branded Podcasts, based in the UK and reporting to Jez Nelson, EVP, Co-Head Global Podcasts.
In her new role, Wilcken will lead Somethin’ Else’s creative team to grow client relationships for brand-funded podcasts.
Wilcken joins Somethin’ Else after 11 years at Spotify, most recently as Director of Multi-Market Activation & Planning.
She served as one of the founding members of Spotify’s London office, and went on to help expand the multi-market advertising partnerships team in New York. Her experience includes developing influential audio and podcast partnership strategies and driving advertising revenue growth across multiple sectors including FMCG, tech and entertainment. Wilcken’s portfolio includes global brands ABInbev, Google, EA Games, Proctor and Gamble, Warner Bros and more.
Jez Nelson said: “Annabel has great experience bringing brand and agency briefs alive in the podcast space. She has that essential balance required to deliver on client briefs whilst working with creatives to make sure audiences are thrilled and engaged. We’re excited to welcome her as part of our senior team.”
Annabel added: ‘Having evangelised the power of audio as one of the most creative, authentic and effective tools for marketing for most of my career, joining Somethin’ Else to lead their branded podcast efforts is a hugely exciting step.
“The exponential growth in podcast consumption in recent years, and advertisers’ subsequent adoption of podcast advertising, has given the audio industry tremendous momentum. And it’s only the beginning.”
