Spotify introduces its third edition of Fan Study for Podcasters

To celebrate International Podcast Day, Spotify is introducing its third edition of Fan Study for Podcasters, a collection of insights about fan listening behaviours.

Fan Study is a resource for creators to help them make more informed decisions about how to connect with global audiences and grow their show.

With each new Fan Study edition, millions of data points are analysed to uncover new insights to help creators and their teams develop the fanbase they need to reach their goals.

This year’s podcast Fan Study is focused on video – with more than 170 million users around the world having watched a video podcast on Spotify and more than 250,000 shows on the platform, video is becoming more core to the Spotify experience.

Among the findings are that video is a growing preference among Spotify users, fans stick around more when podcasts go visual, even if the show doesn’t have a large following, while all age groups enjoy video podcasts, younger generations around the globe are embracing the format with unmatched enthusiasm, and video podcasts don’t require you to be glued to your screen.

All insights from the study can be found HERE.