Midnight at the Sun Diner is a new podcast series from Sun Records being launches just in time for the legendary label’s 70th anniversary.
This comes just a few months after music publisher Prime Wave Music acquired the label. The music publishing giant partnered with podcast content production studio Audio Up Media to launch the podcast.
Midnight at the Sun Diner is the first of many projects that will take place over the next year to celebrate Sun’s platinum anniversary.
In the series listeners will be taken on a ride through the rich history of one of the most iconic music labels of all time.
Set in Memphis, listeners can follow along with the series narrator who also happens to be a music journalist. After being assigned a feature on Sun Records, the writer searches around Memphis looking for his big story only to come up empty handed. That is until he finds himself at the Sun Diner, where he stumbles into a multiverse portal that takes him back to the early years of Sun Records.
There, he gets to meet all of Sun Records’ legendary artists including Johnny Cash, Carl Perkins, Roy Orbison, as well as Sun Records founder and producer, Sam Phillips.
As the story unfolds, artists of the present day learn that they can travel back in time to meet their heroes face to face and even host jam sessions together, bringing fresh inspiration and new ideas to their own music.
The podcast will tell the story of the label through the personal history of its artists. Each episode will also feature performances of songs from the Sun Records catalogue of music with a discussion to follow by contemporary artists.
Future plans for the podcast will also include recording artists performing their favourite Sun Records songs LIVE from the Sun Diner.
“The Sun Records story has been told in many ways. I’m convinced that fiction is a great way into this rich and lush music meta verse for artists to collaborate and explore the Sun vault through,” says Jared Gutstadt, Founder and CEO of Audio Up. “Podcasts are another gateway for music and story exploitation. I already see this as a streaming visual series once we accomplish season one’s concept in the podcast space. With IP and publishing assets from Sun Records, the potential for a soundtrack and spin-off content is limitless.”
Dominic Pandiscia of Sun Label Group and Natalia Nastaskin, Chief Content Officer at Primary Wave Music, both part of the team managing the strategy with Audio Up, added: “Midnight at the Sun Diner will help convey the impact of Sun Records on music and culture through an entirely new lens. It will be an incredibly immersive listening experience for both the existing fan of Sun Records, as well as for the fan of any podcast that provides endless entertainment value with a touch of history.”
Midnight at the Sun Diner was conceived by Audio Up’s chief creative officer Jimmy Jellinek, who is former journalist, he says: “To be present at the birth of Rock-n-Roll and put the listener in the room with Jerry Lee Lewis as he lit the piano on fire or stand next to Sam Phillips as he fought with Leonard Chess over Howling Wolf’s contract is about as of a delicious opportunity as one can get. The Sun Story is the story of American Music and in that the story of America itself.”
Midnight at the Sun Diner is expected to be released early next year.