Kukri Sports, the official kit provider for Team England, has signed up to sponsor Anything but Footy’s build up to the Birmingham 2022 Commonwealth Games podcast.
Anything but Footy, the podcast and radio production company run by John Cushing and Michael Weadock, has created ‘Brum’s the word with Kukri Sports’ to bang the drum on behalf of all the athletes, swimmers, divers, cyclists, netballers, judokas, gymnasts, squash players and triathletes out there, who’ll be competing for their country at the biggest sporting event in the UK since the London 2012 Olympics and Paralympics.
Each week in the run up to the Opening Ceremony on Thursday 28 July, John and Michael will speak to an athlete going for gold at the Commonwealths, as well as round up all the other sporting headlines from competitors targeting glory at the Games.
And thanks to sponsors Kukri Sports, whose sporting partners also include British Gymnastics, England Athletics, British Fencing, Lancashire, Yorkshire & Somerset Cricket Clubs, Severn Stars Netball and Ulster RFC, they’ll be giving ‘Brum’s the word’ listeners exclusive offers on Team England merchandise so they can look the part, and party when thousands of athletes and supporters from across the world descend on the West Midlands for 12 days this summer.
Karl Middleton, Kukri Marketing Manager said: “2022 is a huge year for everyone at Kukri Sports, we are extremely proud to be continuing our partnership with Team England as the official kit supplier for a third games, whilst also partnering with Team Canada, Guernsey, Barbados and Isle of Man.
“We are delighted to team up with the team at Anything But Footy and look forward to listening to their weekly editions for the very latest news and updates on this years’ Commonwealth Games.”
Michael Weadock said: “Both John and I have a passion for Commonwealth sports and cannot wait to cover the Games this summer. We are delighted Kukri Sports have backed our ‘Brum’s the word’ campaign in the run up to the Games this summer and are convinced together, Anything but Footy and Kukri are the winning team!”
Set up in 2020, Anything but Footy Ltd is a producer of bespoke audio content for radio stations and podcasters. Clients include Communicorp UK, News UK, The London Legacy Development Corporation, Team GB, The Randolph Partnership, UK Sport and The Causeway Coaching.
As well as producing audio content for businesses and organisations, John and Michael still co-present Anything but Footy – their original Olympic and Paralympic sport podcast, which began in 2019 with the aim of putting a focus on sports and sportspeople who are underrepresented in the media.
Brum’s the word with Kukri Sports, by Anything but Footy, is available on Apple, Spotify, Google, Amazon & Acast.
