Hit podcast The Secret World of Slimming Clubs has signed to the Audio Always network.
Hosted by Katy White, Jo Russell and Victoria Price, it isn’t a diet podcast but a safe space for people who know the struggles of having to weigh-in every week but can’t resist a trip to the chippy on the way home. The hosts regularly proclaim, “there’s no shame in a gain”.
With the move, the podcast will now deliver more content, with an additional “fun size” episode each Tuesday, to add to the regular main episode each Thursday.
The Audio Always team will also be rolling out a social media and video strategy for the podcast in the coming weeks.
Co-host Jo Russell says: “The podcast is great fun to record each week, and we love sharing the ups and downs of our weight loss journeys with our listeners. Signing to the Audio Always Originals network feels like the natural next step to grow the podcast.”
Producer Paul Iliffe added: “We’ve had great fun building this podcast from the ground up over the last few years. Katy, Jo and Victoria have built a great community around the podcast with their authentic conversations each week. We’re now super excited to take the podcast to the next level with Audio Always.”
Paul Fernley, Head of Partnerships and Marketing at Audio Always commented: “When we started conversations with The Secret World of Slimming Clubs team they feel like the perfect fit for our network. We’re looking forward to grow their audience, engage with followers on socials and build strong, long lasting partnerships.”
The Secret World of Slimming Clubs is being exclusively distributed by Acast and available for commercial partnerships.