TikTok sensation Sophiena launches Secret Mum Club podcast

TikTok stand out star, Sophiena is launching a new podcast with production company Audio Always.

Known as @sophiena_official, she’s amassed 125 million likes and 2.5 million followers on the video sharing app by giving access to her young family alongside DIY hacks, air fryer recipes and her outfits of the day.

Soph is now launching the Secret Mum Club podcast as a place for all mums to share their secrets. The idea is to make it a totally anonymous place for parents to get things off their chest, from the silly to the serious.

Co-host Emma Jones will join Sophiena to reveal the stories submitted by listeners. Emma is also the newsreader on Absolute Radio’s Dave Berry Breakfast Show.

Soph comments: “I’ve had an amazing time over the last few years on TikTok and Instagram, now having my own podcast feels like a whole new exciting adventure!

“I love connecting to mums across the globe, and now I have a safe space to share even more! This is going to be a judgement-free zone, and I can’t wait for everyone to hear it!”

Paul Fernley, Head of Partnerships and Marketing at Audio Always, adds: “We’ve followed Soph from afar for the last few years and have viewed her as a breakout star on TikTok.

“We’ve loved working with Soph and her team on the new format and can’t wait for existing and new fans to hear it!”

Secret Mum Club with Sophiena has now launched on all major podcasting platforms worldwide and releases weekly each Monday.

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