In this week’s episode of Audry talks Audio, Niklas Hildebrand Audry’s co-founder, talks to Heather Osgood about podcast advertising.
Heather is the founder of True Native Media, a boutique podcast representation agency specialising in podcast advertising.
With an extensive background in radio advertising and a love for podcasting, Osgood was in a unique position to start an agency that could help advertisers get better results and assist podcasters in finding sponsors.
She is an influential voice in the podcast advertising space and has sold over 50,000 ads in the last five years. Osgood is also creator of the Podcast Moneymakers, a course designed for podcasters who want the formula, tools and tactics to get advertisers in six weeks.
Th episode covers:
- Why you need to know exactly who your audience is before you start thinking about ads.
- Why it’s important for host and advertiser to be a perfect match.
- Why hosts will get better results when they create personal ads for each advertiser.
If you’d like to find out more about everything you need to know before you start with podcast advertising, you can listen to the full interview on the Audry Talks Audio blog.