The Sport Social Podcast Network is a new podcast platform bringing together sports content creators to help them grow and monetise their audience.
Launched by Voiceworks.ai, the voice technology and audio content company, it’s the UK’s first dedicated Sport Podcast Network.
It will help listeners discover the best sports podcasts and audio news in the UK, while the network allows podcasts of all sizes to access advertising and sponsorship.
Cross-promotion between network shows will be encouraged to create an opportunity for advertisers to buy a targeted sports audience through audio.
Head of Sport at Voiceworks.ai Jim Salveson said: “With around 30% of Podcast listeners in the UK enjoying sporting podcast content we saw the opportunity to help support, surface and grow the wealth of great content that is already out there. Plus provide production, marketing and advertising solutions for talent wanting to create their own podcasts.
“We are bringing together some of the best content creators in sport under one roof, whilst helping advertisers tap into a collective, engaged, targeted and hugely passionate audience.”
The Sport Social Podcast Network will curate and launch new podcasts from sports personalities whilst continuing to deliver sport audio news via web, social media and voice assistants. It supplies podcasts to all major platforms including Apple, Spotify, Google and Podbean.
