Podcast nominations have expanded again at this year’s Webby Awards, reflecting continued growth across audio and video formats.
The Webby Awards has announced nominees for its 30th annual edition, with new podcast categories recognising both traditional audio and video-led formats.
These include Best New Podcast, Best Video Podcast and Best Video Podcast Host, signalling how formats continue to evolve.
Nominees in podcast categories include shows such as The Mel Robbins Show, Only Murders in the Building: Official Podcast and Good Hang with Amy Poehler.
Established titles including Las Culturistas, SmartLess and Armchair Expert with Dax Shepard are also recognised, alongside business podcasts like The Diary of a CEO, Pivot and My First Million.
The awards also highlight live podcast events and recordings, including Crime Junkie Live on Tour and On Purpose with Jay Shetty. Programmes focused on female voices, such as Aspire with Emma Grede and Not Gonna Lie with Kylie Kelce, are also among those shortlisted.
Organisations competing for Podcast Company of the Year include iHeartMedia, Audible, SiriusXM, Wondery and Audacy, based on overall nominations and wins across podcast categories.
Beyond podcasting, this year’s Webbys introduce expanded recognition for creators building businesses and communities.
New honours include categories for podcast creators, livestreaming and multi-creator campaigns, alongside wider digital and social media work.
“The Webby Awards’ 30-year legacy reflects how the Internet continues to expand how we create, connect, and express ourselves,” said Jesse Feister, Executive Director of Webby Media Group. “This year, by recognising new frontiers in AI and creators, we’re continuing to champion the kinds of creativity that challenge our conventions.”
The awards received more than 13,000 entries from over 70 countries, with fewer than 17 percent selected as nominees. Winners will be announced on 21 April, with a ceremony taking place in New York on 11 May.
30TH ANNUAL WEBBY NOMINEE HIGHLIGHTS:
Best Use of Earned Media, Media Campaigns (Advertising, Media & PR)
- The Death of Duo – Duolingo
- Panera Croissant Clutch – 72andSunny
- Steph Curry Shoots the Moon – Known
- Bet on Kendall – OBB Media & Fanatics Studios
- e.l.f. x Sailing with Phoenix – e.l.f. Beauty
Politics & Advocacy, Branded Content (Advertising, Media & PR)
- Zohran for NYC (New York City Mayoral Primary) – Melted Solids
- The Final Exam – BBDO Chicago
- NYC Votes x Mad Realities – Hollywood IQ
- Gavin Newsom: @GavinNewsom – LaMont Digital
- Poder Latinx North Carolina – Desconsiderados – Mundial Media
Best B2B Campaign, Advertising Campaigns (Advertising, Media & PR)
- Centivo “How Dare We” – territorial
- Webflow’s AI Guy – neuemotion
- Microsoft – Yours to Build – Code and Theory
- Ramp’s Brian Baumgartner Box Stunt – Ramp
- Wake Up With Craig – BBDO New York
Health, Wellness & Pharmaceutical, Branded Content (Advertising, Media & PR)
- OURA – Give Us The Finger – nice&frank
- The Relief Rider – The Martin Agency
- Louder Than Cancer – Amazon Ads Brand Innovation Lab
- The Swedish Prescription – Weber Shandwick
- Find out what you’re made of. – Autumn Communications
Brand Strategy, Advertising Campaigns (Advertising, Media & PR)
- YouTube Rickrolls the Internet for 20th Birthday Celebration – We Are Social North America
- Mammut – Give mountainwear the life it deserves – DEPT®
- Adolescent Content x Ipsy: I Play Beauty – Adolescent Content
- The Swedish Prescription – Weber Shandwick
- Food Deserves Pepsi – BBDO New York
B2B, Branded Content (Advertising, Media & PR)
- Bye Bye Dongle – Logitech – Logitech
- From Invisible to Indispensable: Reframing Maternal Health Through B2B Content – Hello Helio
- Rewind it Back Think – mojo, Inc.
- Vast: The Next Giant Leap – Vast, Inc
- The Next Chapter – Casual Films
Corporate Social Responsibility Campaign, Advertising Campaigns (Advertising, Media & PR)
- LinkedIn – The Mom B.A. – R/GA
- Nat Geo x Costa Sunglasses – Disney CreativeWorks
- The Mind Set – Amazon Ads Brand Innovation Lab
- Sorry – Droga5 London
- How Ya Travellin’? – Keep Left
Best Partnership or Collaboration, Advertising Campaigns (Advertising, Media & PR)
- Kyle F*cking Connor – Courage
- What’s Next? with LeBron James – Amazon
- Bet on Kendall – OBB Media & Fanatics Studios
- Stranger Things Season 5 Campaign – Game Seven
- Absolut Tabasco – Wieden+Kennedy London
Best Viral PR Campaign, PR Campaigns (Advertising, Media & PR)
- The Dr Pepper Jingle – Deutsch
- Bet on Kendall – OBB Media & Fanatics Studios
- Eau de Croissant – A fragrance by Lidl – Coolr
- Sydney’s Bathwater Bliss – Made You Feel
- The Death of Duo – Duolingo
Video Ad Longform, Individual (Advertising, Media & PR)
- The Unanswered Children – Accenture Song Brand Denmark A/S
- Facebook “Secret Santa” – Droga5, part of Accenture Song
- Human Grade (Taxider My Family) – Good Behavior
- Imagine That, Frankenstein – Park Pictures
- A Spicy But Not Too Spicy Plumber, Björn Rühmann – SMUGGLER
Products & Services, Branded Content (Advertising, Media & PR)
- A Tale As Old As Websites – Squarespace
- Five Star Theater Starring Benedict Cumberbatch – Amazon
- Expedition Impossible, Benji Weinstein – SMUGGLER
- Someday – TBWA\ Media Arts Lab
- Downy’s Almost Scandalously Soft Stories – Saatchi & Saatchi
Game or Application, Individual (Advertising, Media & PR)
- The Final Exam – BBDO Chicago
- The Roblox Unbox – SERVICEPLAN GERMANY
- One Battle After Another: The Revolution – Sawhorse Productions
- KFC 11 Secrets – m ss ng p eces
- The World’s Hardest Captcha – Loop
Launch or Drop, Advertising Campaigns (Advertising, Media & PR)
- NikeSKIMS Spring ’26 Campaign featuring Blackpink’s LISA – Karla Otto
- Ricola Scarf – Tombras
- Venmo Taco Bellt – 72andSunny
- Filet O Fish Facebook Society – Leo UK
- Fractional Window Shopping – Ogilvy Canada
Belonging & Inclusion, Branded Content (Advertising, Media & PR)
- Defy the Storm – Vladimir Jones
- Re:framing Mentorship – SixDegrees.org
- HBO Max Pride 2025: Trixie Mattel Gay HBO Max Song – HBO Max
- Face the Difference – BDG
- How to Raise Adults – SHE Media
Creative Tools, AI Experiences & Applications (AI)
- Flow – Google
- Sora 2 for Sora 2 by Sora 2 – OpenAI
- Stitch by Google – Google
- Suno – The Untold
- ElevenLabs Creative Platform – ElevenLabs
Consumer Application, AI Experiences & Applications (AI)
- Google Gemini Marketing Site – Google
- Amazon introduces agentic Health AI assistant for simpler, personalized, and more actionable health care – Amazon
- Advisor: Warby Parker’s styling expertise paired with the power of AI – Kettle Solutions LLC
- McAfee’s Scam Detector – McAfee
- BestInterest Coparenting App – BestInterest, Inc
Data Visualization & Reporting, AI Experiences & Applications (AI)
- Language Explorer – Hook
- FRnD Insights: realtime AI marketing consultancy – FRnD
- Boomtown Unboxed – Hyper-personalised festival aftermovies for every unique visitor – Monks
- ROAM-AI – Wolfpack Digital
- Aily Labs – Aily Labs
Energy & Sustainability, AI Experiences & Applications (AI)
- ClimateGPT 3+ – ClimateGPT Foundation / Erasmus.AI
- Beewise’s BeeHome™ – Beewise
- Tapestry: using AI to build a more resilient & reliable electric grid – Tapestry
- ON.energy AI – ON.energy
- Groundbreaking Climate Video Powered by Real-Time Data – Huge
Best AI Agent, AI Features & Innovation (AI)
- Opal – Google
- G42.ai – R/GA
- Google’s Agentic Checkout – “Buy for me” with Price tracking – Google
- Deductive AI – Method Communications
- You.com’s ARI: the most intelligent, accurate deep research agent – Six Eastern
Best Product or Service, AI Features & Innovation (AI)
- Claude Code – Anthropic
- Particle – Particle
- Flow by Google – Google
- Google NotebookLM – Google
- AI Arbitrator – American Arbitration Association
Best Use of AI Voice & Conversational Interface, AI Features & Innovation (AI)
- ElevenLabs Agents Platform – ElevenLabs
- Krisp is the infrastructure that makes conversational AI usable at scale – Krisp.ai
- VoiceAI by EliseAI – EliseAI
- T-Mobile’s AI Assistant – T-Mobile
- Project Jade – a Peridot embodied AI experience – Niantic Spatial, Inc.
Experimental & Innovation, AI Features & Innovation (AI)
- Touch: Beyond Vision – AI for Blind – Carveco LTD
- Internet Storm Tracker (GUDEA) – GUDEA
- Carpe Diem Creative Intelligence Dept. – Carpe Diem Creative Agency
- My First Voice – Monks
- MiroMind.ai – MiroMind.ai
Travel, Transportation & Hospitality, AI Experiences & Applications (AI)
- Waymo | Safety Hub – Waymo
- Reinventing Travel with HTS Assist – Hopper and HTS (Hopper Technology Solutions)
- Qatar Museums AI Tour (QM AI Tour) – Qatar Museums
- Réno — Luxembourg Airport’s AI Concierge – Arhs Cube S.A.
- Drive Stories – ZeroSixty
Best Creator-to-Creator Collaboration, Creator Excellence (Creators)
- Try Guys Try Ghost Hunting – The Try Guys (2nd Try LLC)
- Ask It Anyway – Uncommon
- Dancing Weatherman X CORTIS collab – SOCIAL SIMPATICO LLC
- Quest for the Impossible – Portal A
- Veritasium, featuring Tom Brady. The biggest misconception in football – Electrify Video Partners
Best Prank, Stunt or Activation, Creator Excellence (Creators)
- Cardi B – “AM I THE DRAMA?’ Album Content – 300/AMG
- J.C. Carter – Kensington Grey
- Delivery Man Falls for Grandma’s Prank – Getti Show LLC
- Back to the Future Garden Railroad – Bungalow Heaven Railroad
- Nick Pro – Viral Nation
Creator/Influencer Partnership or Collaboration – Brand, Creator Business (Creators)
- Toast x Keith Lee “It’s the Little Things” – neuemotion
- Planet Fitness – New Year’s Eve – Movers+Shakers
- Booking.com – This Guy Books – We Are Social Amsterdam
- Full Bush Summer – The Martin Agency
- W PRESENTS: The Retreat – Marriott
Multi-Creator Campaign, Creator Business (Creators)
- InStyle’s “The Intern” Series – People Inc.
- The Community Wears Gap – Buttermilk
- Where Are You Going? – Uncommon
- Alexis Williams and Aidan Kohn-Murphy — @Creators4Zohran – Gallaher Group Management & Advisory
- LIV Golf’s The Duels – Oust
Best Community Engagement, Creator Excellence (Creators)
- The @MeetCutesNYC Universe – Palette Media
- Justin Bieber Livestream on Twitch – StagePilot
- Shop Cats – Hollywood IQ
- Astronaut Mom Takes on the TSA – and Wins – TheSpaceGal Company Inc
- The Nursery Nurse: Ofsted Storyline – WE CREATE POPULAR
Newsletter or Written Series, Creator Business (Creators)
- No Mercy / No Malice – Prof G Media
- Kirbie Johnson – Outshine Talent
- The Publish Press / Colin & Samir – align PR
- MrBallen Podcast: Strange, Dark & Mysterious Stories – Ballen Studios
- Chris Colombo – Brighter Path
Sports, General Creator (Creators)
- Rabid Fans – Rabid Fans
- Katie Feeney – Snapchat
- The Trauma Behind the KO. Jake Paul vs Anthony Joshua Dynamo Health
- Coach RAC – Outshine Talent
- Boardroom – The Lede Company
Best Longform Video, Creator Excellence (Creators)
- What does Palantir actually do? – Morning Brew Inc
- Dwayne ‘The Rock’ Johnson Surprises Apalachee High School Football Team, Attends First Home Game – Seven Bucks Marketing
- Flying the U-2 Spy Plane 70,000 Feet to the Edge of Space – SE Media
- Can I Turn MrBeast Into A MasterChef? – Nick DiGiovanni – align PR
- Veritasium – Electrify Video Partners
Fitness, Health & Wellness, General Creator (Creators)
- Joel Bervell – The ‘Medical Mythbuster’ – Kensington Grey
- Chloe Ting – Chloe Ting
- I Shaved My Vag For This – Katie Thompson & Soul People Productions
- Rena Malik, MD – Rena Malik, MD
- growwithjo – growwithjo
Podcast, General Creator (Creators)
- Steven Bartlett – R. Agency
- One Nightstand – Bustle
- Silver Linings with The Old Gays – iHeartMedia
- Jay Shetty – On Purpose
- Jake Shane – PASS THAT PUSS Inc.
Art, Culture & Music, General Creator (Creators)
- Alex Warren – Odd Projects
- Arianna Cabrera – Artist – Whalar Group Ltd
- CG5 – CG5 Music
- Thoughts Become Things – SJD World Ltd
- Audrey Chou.Studio – Audrey Chou.Studio
Most Viral, Creator Excellence (Creators)
- Cardi B – “AM I THE DRAMA?’ Album Content – 300/AMG
- Vanessa Van Edwards | Science of People Viral Teachings – Science of People
- Motherhood, From the Very First Steps – Fluffy Feather Farm
- Cheryl Porter – Cheryl Porter Vocal Method
- Timothée Chalamet Lookalike Competition – Pufferfish Studio
Best Duo or Group, Creator Excellence (Creators)
- Colin & Samir – align PR
- Smosh – Motiv
- The Siu Siblings (RJ, Jalin & Kina): Dynamic Comedy & Sibling Content Creators – Whalar Group Ltd
- Trixie & Katya – Producer Entertainment Group
- Rhett & Link – Mythical
Best Series: Longform, Creator Excellence (Creators)
- AntsCanada – AntsCanada
- Track Star – Track Star
- Exploring All 350 NYC Neighborhoods as a Native New Yorker – N/A
- Hank Green – Ask Hank Anything – Complexly
- Soirée School – To Be Hosted
Best Community Experience, Games Excellence (Games)
- Pokémon GO – Burson
- Overwatch 2: Spotlight Community Management & War Room – Mutiny
- Phasmophobia – Swipe Right
- Hello Kitty Island Adventure – fortyseven communications
- Warframe – Digital Extremes
Kids & Family, Games General (Games)
- LEGO® Party! – Fictions
- Planet Pigeon – PBS Nature / The WNET Group
- Hello Kitty Island Adventure – fortyseven communications
- Mission US: Spirit of a Nation – The WNET Group
- LEGO® VOYAGERS – Tara Bruno PR
Best Music/Sound Design, Games Excellence (Games)
- Clair Obscur: Expedition 33 – Tinsley PR
- The Outer Worlds 2 – Obsidian Entertainment
- Battlefield 6 – Tara Bruno PR
KPMG provides vote tabulation consulting for The Webby Awards. For a complete list of Nominees and to vote for the People’s Voice Awards, visit vote.webbyawards.com.
