A new UK website is bringing podcasts from YouTube, Spotify and Apple Podcasts into one searchable place.
WhichPodcast has launched to tackle one of podcasting’s longest-running challenges: helping listeners discover shows without being limited to a single platform.
Most podcast apps only search their own catalogues. Apple Podcasts returns Apple shows, Spotify shows Spotify titles, and YouTube remains separate. WhichPodcast combines all three into a single database of more than 10,000 podcasts.
Listeners can search in plain English, using prompts such as “a 30 minute episode about behavioural economics”, rather than relying on keywords or category filters. The site also includes a four-question quiz that recommends shows in under a minute.
The interface is intentionally simple. Visitors are presented with a search box, the quiz and results, without charts or dashboards.
Founder Zaq Qureshi said: “Discovery has been podcasting’s stubbornly unsolved problem for a decade. Apple, Spotify and YouTube each show you their own catalogue and nothing else.”
He added: “We built the thing that should have existed years ago: a single place where every podcast competes on its merits.”
The platform is designed to surface smaller podcasts as readily as established titles. Zaq said that if a lesser-known show is the closest match to a listener’s search, it will be recommended regardless of audience size.
WhichPodcast also has a UK focus, helping British podcasts appear more prominently than they might on US-led discovery services.
The site is free to use and available now at whichpodcast.com.
