Manchester agency Meanwhile is launching a new marketing podcast co-hosted by Happy Mondays star Bez.
This Is An Ambitious Podcast pairs Meanwhile chief creative officer and founder James Cross with Bez to explore how ambition shapes brands and careers across the advertising and marketing sector.
The show will feature 20-minute episodes, with early guests including Helen Dean, head of brand and creative at Pets At Home, Steve Seddon, chief marketing officer at TravelSupermarket, and Charlotte Lord, head of brand and marketing at Chester Zoo.
To mark the launch, Meanwhile will record a live episode on the Factory Stage at MAD North in Manchester on Wednesday. That episode will include Hannah Brotherton, head of brand and demand generation at tombola, alongside Meanwhile chief strategy officer Simon Gregory.
Explaining the thinking behind the podcast, Meanwhile chief executive Al Marchant said: “We’ve toyed with podcasting for a while and wanted to do it in a Meanwhile way.
“Whilst we promise not to talk about ourselves at all, we feel there is room for something far less serious and ‘navel-gazy’ within our industry, something that does away with the backpatting and overly complex analysis of what we do. And this will hopefully remind everyone that audience entertainment isn’t something we should overlook.”
Commenting on his involvement, Bez said: “I couldn’t imagine what I’d be doing at 62, but being sat doing a podcast is an ambition I’ve had since Meanwhile booked me.”
The podcast launches on Tuesday 24 February and will be available on Spotify, YouTube and Apple Music.
