DAX US has expanded its digital audio advertising reach through a long term exclusive partnership with idobi Network.
The partnership enables DAX US to connect advertisers with idobi Network’s suite of streaming stations and listeners of alternative, pop-punk, rock, metal and indie music.
idobi Network joins DAX US’s portfolio including Deezer, LiveOne, AccuRadio, Live365 and HitsRadio.com providing advertisers access to more than 100 million listeners.
“Idobi has built one of the most authentic and influential brands in alternative music, with a deeply loyal audience that’s difficult to reach through traditional media,” said Brian Conlan, President of DAX US. “Adding idobi to our exclusive publisher network gives advertisers premium access to a highly engaged fan community at scale.”
Eddie Barella, CEO of idobi Network added: “DAX US is a clear leader in digital audio, and its scale, programmatic capabilities, and commitment to premium publishers will help us grow.
“This partnership lets us stay focused on what we do best – championing the artists and music our listeners love – while opening idobi up to a bigger pool of advertisers than ever before.”
