The Bad Therapist Show has unveiled a new visual identity designed to reflect the evolving needs of established therapy practice owners.
Hosted by therapist business coach and former private practice owner Felicia Keller Boyle, the podcast has relaunched with new cover artwork that places the show’s core themes at the centre of its branding.
The design features three versions of Felicia, representing the therapist, the business owner and the individual behind both roles, demonstrating that therapists should not have to choose between professional success, business growth and personal fulfilment.
This rebrand arrives at the time when many business owners review their goals and plans. The refreshed identity shifts the focus from simply growing a practice to examining whether that growth is helping create the life practitioners want.
Felicia Keller Boyle said: “Three years ago, I started this show to help therapists build businesses they didn’t have to escape from. But the goalpost has shifted as we’ve grown.
“The therapists showing up now are more successful, more self-aware, and ready for a bolder conversation. This rebrand is my commitment to meet them there — with real talk about scaling, profitability, leadership, and what it means to build a practice that funds the life you actually want.”
The three personas featured in the artwork represent the podcast’s main themes of business growth, leadership and identity, and lifestyle and freedom.
Together, they challenge the idea that therapists should always put their own needs last, instead promoting a business approach that combines profitability with personal wellbeing.
Each episode explores topics including private practice growth, marketing, finance, boundaries and leadership, aimed at therapists who have already achieved a level of success and are considering their next stage of development.
The Bad Therapist podcast forms part of Felicia’s wider coaching work through her Liberated Business method, which focuses on helping therapists strengthen profitability, develop leadership skills and create additional income opportunities.
