Acast learns 5 things from its subscription service

After six months testing its subscription service, Acast has learned what works and what doesn’t.

The company’s Product Manager, Lauren Tharp has been leading the beta testing phase of Acast+, working with creators, listeners and staff to refine the service in order to get it ready for launch.

I’ve been leading the beta testing phase with select partners for the past six months, working with our creators, listeners, and all the talented people throughout Acast to tweak and refine Acast+ — to get it in perfect shape for our full launch later this year.

Lauren Tharp

The exercise has highlighted five important factors. These are around value, cost, trust, membership and where to set goals. It makes interesting reading on what has been discovered about converting your loyal podcast fans into subscribers.

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