Four Podcast Predictions For 2022
No one really knows what will happen with podcasting over the coming months, but it seems certain the industry is on the up.
Conal Byrne, CEO iHeartMedia writes in Forbes as a Forbes Councils Member where he offers four predictions for 2022. The first one is particularly interesting!
It used to be that consumers would listen to podcasts during downtime, particularly their commutes to and from the office. But as the Covid-19 pandemic stretches into its third year, more and more consumers are experiencing screen fatigue and looking for ways to multitask while working around the house. We know we can’t predict everything — and it’ll be exciting to see what unpredictable innovations come to the podcast industry in 2022.Conal Byrne, CEO iHeartMedia & Forbes Councils Member