FT launches multi-platform podcast exploring history of money

The Financial Times is expanding its podcast portfolio with a new weekly show focused on the history and evolution of global finance.

The Story of Money marks the publisher’s first standalone multi-platform podcast designed to reach audiences beyond its core readership.

Hosted by FT columnist Gillian Tett and FT Alphaville editor Robin Wigglesworth, the series explores how money has developed over time through the people, ideas and events that have shaped financial systems.

It looks at topics ranging from frontier banking in 19th century America to debt practices in ancient Mesopotamia, linking historical developments to modern market behaviour and emerging trends.

The podcast is part of a broader strategy to build out audio and video content that can travel across platforms, with additional formats and live extensions planned as the show develops.

Veronica Kan-Dapaah global head of video & head of editorial diversity at the FT said: “The Story of Money reflects our strategy to build distinctive journalism that travels across platforms and formats.

“By combining the FT’s expertise in finance with a multi-platform distribution approach, we’re reaching new audiences while creating more value for both partners and subscribers.”

The series draws on contributions from Financial Times journalists and external experts, combining analysis with narrative storytelling. It also builds on the organisation’s existing slate of audio products, which includes FT News Briefing, Unhedged, The Economics Show with Soumaya Keynes, Political Fix and Tech Tonic.

The podcast is sponsored by Nuveen, whose chief marketing officer Tara Giuliano said the partnership reflects the importance of understanding financial history when navigating current and future investment decisions.

Launching on 22 April, The Story of Money will be available across major podcast platforms and YouTube, with new episodes every Wednesday.

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