How I transitioned from broadcasting to podcasting

While broadcasting and podcasting have some similarities, they also have plenty of differences. is running a series of articles where it examines these differences and hears from podcasters about how they and linear radio stations can both find a common ground to work together.

This month they hear from Eusebius McKaiser of Johannesburg on how he expanded into podcasting after many years as a radio talk show host.

My podcast is completely integrated with my personal brand. My values, my identity and my vision are unapologetically expressed in the name, logo, jingle and the selection and treatment of content, and that is a degree of freedom that even as a well-respected radio talk show host, I did not enjoy to the same extent.

Eusebius McKaiser

In the article, Eusebius gives a facinating take on his experience between the two mediums, but there are a couple of important takeaways about where they are both the same, which you can read in the article.

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