Although podcasts have been around for a long time there are many businesses that haven’t paid too much attention to them and could be missing out on a big marketing opportunity and another lucrative source of revenue.
Audiences continue to grow and that means more ears to hear the advertising, but of course the content has to be good.
There’s a new technology which is growing rapidly and is set to present new opportunities for advertisers to better target those who might be interested in their products.
That fast developing technology is transcription technology, which will provide the ability to contextually target podcasts more effectively by content.
You can read more about it and the potential it will give to advertisers to increase revenues by drilling down their targetting, in the article from thedrum.com below.
Despite being an established channel for more than a decade, podcasts are experiencing unprecedented audience growth – a trend that has continued in today’s coronavirus-affected world as people turn more and more to digital media on their personal devices.
While we’re seeing continued improvements in targeting and scale across podcasting, some brands still haven’t fully committed to the medium. Podcast ad dollars can often be the last line item on the buy and the first to be removed despite the proven success that podcasts ads have shown.
From thedrum.com
