Is YouTube looking to hire someone to look after podcasts?
Bloomberg reports that Youtube is looking for an executive to look after the increasing number of podcasts on its site.
Even though podcasting represents a small part of the company’s business, the article suggests this may be a sign that Youtube’s owner, Google is beginning to take the sector more seriously.
Podcasting is a small business relative to online video. YouTube generated almost $20 billion in advertising sales last year, while the entire podcasting business didn’t top $1 billion in the U.S. But podcast advertising sales are expected to double this year.Bloomberg