New podcast aimed at engaging Gen Z in sustainability topics
Green Flags is a five-part video podcast series featuring sustainability challenges, aiming to inspire and educate listeners on how everyday choices impact climate change.
The series is hosted by Manchester United captain and Lioness, Maya Le Tissier, fashion and lifestyle Guru, Oli Bromfield and pro-footballer turned content creator, Moses Duckrell.
Each week, sports brand PUMA will present this trio with the playful sustainability challenges to showcase how even small changes can make a big difference in reducing our environmental footprint. Whoever is most successful each week wins a green flag.
Upcoming episodes include:
Carbon Emissions – Ever wondered how your breakfast affects the planet? Or how many carbon emissions are released on your morning commute? Our hosts dive into the surprising truth behind greenhouse gases.
RE:HACKS – Repairing, reviving, and revamping an old fit or pair of kicks. Find out who can save their item from landfill and bring it back into their wardrobe cycle, while learning about sustainable fashion hacks along the way.
Leather VS leather alternatives – Understanding the environmental impact of different materials can be confusing. The hosts dive into this heated debate and uncover that when it comes to sustainability, the answer is far from black and white.
Renewable Energy – This week, the Green Flags studio is turned into a science lab. See who can generate the most electricity using unconventional methods from pedalling hard on static bikes, testing out solar panels, and even trying to power up with… a potato battery!
RE:FIBRE – PUMA crowns the winner of the Green Flags trophy! The hosts showcase their upcycled outfits, made from materials that would otherwise be considered waste – while learning about the magic behind circular textile production.
Green Flags speaks to PUMA’s ongoing commitment to increase transparency and educate the next generation about sustainability.
Following on from its 10FOR25 goals, PUMA has announced its Vision2030 sustainability commitments, which set out how the global sportswear brand will continue to hold itself accountable and take action to create a FOREVER.BETTER.
Anne-Laure Descours, Chief Sourcing Officer at PUMA, said: “The Climate crisis can seem overwhelming, however all of us have the power to make better decisions for the future of our planet, not matter how small.
“It’s vital that we travel this journey towards a FOREVER. BETTER together with our next generation to create awareness and inspire collective change.”
Oli Bromfield said: “I’m so excited to be a part of this new exciting podcast which brings sustainability to the forefront of Gen Z listeners. It’s a lot of fun to work with my co-hosts on completing sustainability challenges, learning more about the small changes we can all make to fight climate change.”
You can listen and watch Green Flags by PUMA on YouTube and all major podcast platforms.