New podcast from duo behind the hit pop-business show The Best One Yet

The Best Idea Yet is a new weekly podcast and co-production from Wondery with hosts Jack Crivici-Kramer and Nick Martell of the pop-business news show, The Best One Yet.

Each week, the pair, known for their upbeat humour and sharp business acumen, will feature fascinating, surprising, and unknown stories behind the world’s favourite cult-followed and fan-obsessed products, while providing business takeaways and insights along the way.

The first episodes will look into the stories of the Guatemalan mother who dreamed up the McDonald’s Happy Meal, a cobbler who designed the first Birkenstock sandal over two-hundred years ago in rural Germany, and the family who attempted to craft their own airplane and ended up inventing the Jacuzzi.

After meeting 17 years ago as college roommates, in 2011, while both working in finance, Nick and Jack started a secret side hustle: a daily newsletter called MarketSnacks that made business news more digestible. They sold it to Robinhood in 2018 and continued sharing their daily stories as the Robinhood Snacks Daily podcast. It relaunched in 2022 as their own podcast The Best One Yet: The 20-minute daily pop-biz news show.

The new podcast is the first co-production between Wondery and Nick and Jack after The Best One Yet joined the Wondery network last year.

Nick and Jack said: “From MarketSnacks to The Best One Yet to this latest endeavour, The Best Idea Yet. Our goal has always been to make business stories captivating, accessible, and above all else, fun.

“After covering thousands of businesses on our daily news show, we found a pattern: consumer products are the celebrities of our generation — they have followings, personalities, and fame beyond reason — from Levi’s 501 jeans to Sriracha hot sauce, beloved products are the protagonists of our times.

“We found the specific products that aren’t just obsessively followed, but also have unbelievable origin stories. We’re thrilled to tell these stories with Wondery in this next chapter of our podcasting journey.”

The Best Idea Yet launches early and ad-free on Wondery+ today, 8 October and will be available across all podcast platforms from 15 October.

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